Matt Landmark is one of Australia's most exciting voices in food — a teacher, cook and MasterChef Australia alum whose deeply considered recipes, technique-driven content and honest storytelling have built one of the most engaged food communities on Australian social media. When a brand needs a creator with genuine culinary chops and cut-through with a passionate home-cook audience, Matt is the talent to call.
Matt is the creator behind @mattstication, home to a fast-growing community of 93K+ followers on Instagram and 10K+ on TikTok, where his content routinely turns single recipes and technique breakdowns into viral moments. From Sydney Rock Oysters with finger lime mignonette to sourdough focaccia hydration experiments, cured egg yolks, shokupan and his mum's melktert — Matt's feed sits at the intersection of restaurant-grade craft and home-kitchen accessibility.
Born in South Africa and raised in New Zealand before making his mark in Australia, Matt first came to national attention as a contestant on MasterChef Australia Season 14, where his combination of technical skill, humility and quiet obsession with the craft made him a stand-out. A teacher by training, that instinct to explain, demystify and empower carries through everything he makes — his followers don't just double-tap, they cook it, tag him, and come back for the next technique.
What sets Matt apart is depth. His content isn't trend-chasing — it's fermentation, curing, dough hydration, sauce work, seasonality and provenance, delivered with warmth and zero pretension. That mix of MasterChef credibility, teaching background and genuine culinary curiosity is why his audience trusts his recommendations, and why his integrations land. His followers skew engaged home cooks, food-obsessed millennials and gen-z, and industry peers — an audience actively shopping across premium groceries, kitchen appliances, cookware, knives, produce, spirits and dining experiences.
Considered, credible and refreshingly real, Matt brings something brands cannot manufacture: a genuine, hard-earned relationship with an audience that respects the craft. He is a definitive choice for premium FMCG, kitchen and appliance, produce, beverage, cookware and hospitality campaigns that need to reach food-literate Australians.