Stacey Clare is one of Australia's most trusted voices in family food — an accredited health coach, recipe creator and social media powerhouse whose slow cooker recipes and meal plans have made healthy eating genuinely doable for hundreds of thousands of Australian families. When a brand needs to speak to mums with warmth, expertise and cut-through, Stacey is the talent the industry turns to.
Stacey Clare is the creator behind Stacey Clare - Health Coach and the "Slow Cooker Queen" community that has grown up around her. Across Instagram, TikTok, YouTube and her long-running website, Stace has built one of the country's most engaged audiences of busy mums — with 138K+ followers on Instagram alone and a TikTok community that turns single recipes into viral moments.
A working mum of three based in inner-city Sydney, Stacey's journey into food began the way so many of her followers' journeys have — out of necessity. After her firstborn arrived nine weeks early and unwell, she started eating better for him, and never looked back. Living with PCOS and endometriosis herself, she built a philosophy around real, easy, nourishing food that fits inside the chaos of family life: slow cooker dump bags, one-pan dinners, high-protein meal preps, budget meals under $5 a serve, freezer-friendly lunchbox recipes, and fermented foods for gut health.
That mix of lived experience and accredited health-coach credentials is what sets Stace apart. Her content isn't aspirational — it's usable. Followers don't just save her recipes, they cook them, tag her, and come back the next week for the next meal plan. That real-world impact has made her a go-to voice in mainstream media too, with regular appearances on Channel Seven's Sunrise sharing slow cooker recipes with a national audience.
It's in the branded content and ambassador space that Stace is in a class of her own. Her integrations feel like recommendations from a trusted friend — a genuine "I use this, here's the link" energy that converts. Her audience is a marketer's dream: predominantly Australian mums, highly engaged, actively shopping for their families across groceries, kitchen appliances, wellness, kids' products, low-tox living and household essentials.
Warm, credible and refreshingly real, Stacey brings something brands cannot manufacture: a genuine, long-earned relationship with Australian mums built on healthy food that actually works. She is a definitive choice for FMCG, kitchen and appliance, family, wellness and lifestyle campaigns that need to reach the household decision-maker.